Online shoppers want to get the same benefits from your ecommerce store that they get from brick and mortar retailers. Offering a wide range of payment methods will make your customers feel safe and comfortable and they will increase their online shopping. Accepting credit/debit cards in your online store increases your sales. The problem that many online business owners face is that they are confused by the many choices available and they don’t know where to start.
There are two ways in which an online business can accept credit card payments online;
Real time online credit card processing Credit Card Processing
Here is where the customer submits their payment information and the payment is processed online through a payment gateway. Even though the payments are processed right away, the costs are usually higher.
Card present or swiped
The merchant will collect the card information by swiping the card through a mobile card reader or credit card terminal. The costs involved here are much lower than card not present or online transactions.
For a business to start accepting online debit and credit cards, they first need to have an online merchant account and payment gateway. And just like any other business decision, you have to adequately research before selecting a provider that you feel is right for you.
Setting up an online merchant account that is quality and secure is critical if you want to launch and operate a successful business. You can avoid unnecessary fees and charges if you find a provider that understands how to set up an online merchant account correctly and understands the needs of your business.
A merchant account may have cost implications like set up fees, application fees and minimum monthly fees. It may also take up to a month for your account to be fully set up and one has to be patient. Depending on your credit history, your application may or may not be approved and you will need to estimate your sales volumes to know the approximate number of transactions you will expect per month.
When shopping for merchant account providers, you may choose to go with your local bank of one of the many available online merchant account service providers. If you already have an offline credit card processing merchant account, then you can just ask your provider to add an online processing feature to your account.