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The Importance of a Website Analysis

A website analysis is the best place to start when considering or beginning an SEO campaign. In order to execute successful SEO it makes sense to investigate where your problem areas lie and what needs immediate attention.

The significant benefits of a website analysis are as follows; Free Website Analysis

Identify Internal Problems

A Website analysis checks all of the structural elements of a website that are relevant to SEO. It makes sure that metadata is included where it is supposed to be and checks the quality of your internal and external links and anchors. Your analysis will also advise on how deep your pages are (how many clicks it takes to get to), how old (or last updated), if they take too long to load (kilobytes) and how accessible your website is to Search Engines (robots file and sitemap).

Making sure these important structural elements are correct not only ensures the Search Engines can correctly navigate their way around your website, it also lays a strong foundation for any future SEO work or adjustments.

On Page Issues

The website analysis will report on all of the on page elements to make sure that everything that should be on the site, is there, and that these elements are sufficiently optimized. This includes mainly menu, image and link data, such as titles and alt tags.

Find Out More About Ideal Keywords To Target

Along with the analysis report, there will usually be a limited amount of keyword research and recommendations based on keywords that you initially supplied. These recommendations can act as a guide to whether you need to put in some extra research time to select a list of better targeted keywords or whether the ones you currently have, are going to work well for you.

What Is Working Well For Your Site?

Not everything in the website analysis is negative. The majority of websites have at least one good thing going for them, whether it is their design, colours, menu systems or great copy. Most business people have trouble seeing their website objectively, and often don’t realise or overlook their current assets. A little encouragement in these areas can turn a good thing into a great thing.

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